We have been really lousy when it comes to marketing our creations. We are developers, designers and programmers. So marketing is not our strong side. Our hopes where that the apps would sell themselves pretty much. But that was more a dream scenario. Somewhere deep down we knew that we would be working hard on getting the apps seen and noticed.
So we are now looking into all the possibility's for marketing. For starters we focused on Facebook, but it seems pretty much a dying media for mobile apps. Maybe later when the apps become more popular, then Facebook may yet again be a place to update fans on updates and such. But for first notice its not really the right place at the moment.
So far, Twitter seems the place to put the focus and money into. So we are focusing our efforts on Twitter marketing right now. So far we have spend a very little amount of money, testing our way through all the possible ways to go about marketing on Twitter.
One really important thing is to use the proper hash-tags, so far we are using #free and #app in all our tweets. There are always people out there searching for free stuff. So as our apps are free to download it seemed spot on.
Also been submitting our apps to a broad range of app sites. Our hopes is that if we are on many sites, our apps will have a higher chance of popping up in random searches. Also if an app takes off, its good to have many places where it can be found.
By following all the accounts that promotes apps on Twitter, we can also keep up with whats popular now, keep an eye on out for discounts on marketing on those accounts/sites as well.
The latest test, that we are still waiting to kick in, are app listing on http://www.theapppage.com/ and have them send out a few promo tweets to all their followers. Listing an app there costs $30, and if you want to have them send out 5 tweets as well it costs $50. Almost sure that we wont see those amounts back in return. But if you aren't seen then you does not exist.